We’re often being asked what we think the best Ecommerce platform is, usually by store owners who want to make sure that they’re making the right decision. It’s a great question, and the answer is far from straightforward. If somebody wonders as to why Magento ecommerce development has gained so much popularity or even attention of the e-commerce website developers, here are top advantages of Magento.
Depending upon the size, requirements and budget of every business, the flexibility of Magento can be utilized to get the edition-based solutions. For example ‘Magento Go’ suits small businesses, where as ‘Magento Enterprise’ serves medium and large businesses perfectly. Every business has a something unique for them.
Magento shopping cart development helps customers to follow the step-by-step process for purchasing the desired product. Moreover to offer customers multiple options, a business can choose from almost fifty payment gateways to integrate with its Magento ecommerce website.
With Magento each store can be set up distinctly with its unique product catalogue. Running and managing online business 24-7 has become stress-free through many such advantages.
In the mobile era, Magento Mobile will establish a fulfilling brand experience for consumers who use their smart phones and mobile devices to connect anytime and anywhere.
Administration of websites is easier with Magento as compared to other ecommerce platforms because of reporting. Business owners get detailed report on the performance of their websites explaining info like what is on demand, what has gone out of stock, new items in market, etc.
Language and currency are two considerable factors when an ecommerce website caters to a wide geographical audience. Magento with its unique features blur these boundaries and one can shop from almost any corner of world.
Magento ecommerce websites have various tools and technologies to promote the business. More potential buyers could be attracted by branding as facilitated by Magento. Options like Private Sales, Flexible Coupons, Catalog Promotional Pricing, Multi-Tier Pricing, Bundled Products, Landing page Tools for Campaigns, etc are among these tools.
At last but not least, Magneto comes packed with the characteristics facilitating layered navigation, advanced search, wish lists, favorites, product comparisons, multi store feature, email list, grouped products and content management system for static pages as well as SEO performance.