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Pay-Per-Click (PPC) Advertising is an internet marketing strategy you simply can’t ignore in today’s competitive market. Softech Solutions have received numerous requests for PPC consultancy, so we decided to create this article in order to empower you to became your own advertiser.So, how can you create PPC ads

Top 5 reasons for outsourcing It’s true that outsourcing can save money, but that’s not the only reason to do it. Many companies routinely outsource their payroll processing, accounting, distribution, and many other important functions such as digital development. Outsourcing can also make your firm more attractive to investors

We’re often being asked what we think the best Ecommerce platform is, usually by store owners who want to make sure that they’re making the right decision. It’s a great question, and the answer is far from straightforward. If somebody wonders as to why Magento ecommerce development has gained

TYPO3 is an open source CMS that enjoys great success in Europe, especially in Germany. There are more than 300,000 websites using the CMS. Today, TYPO3 is used by many multinational companies such as Philips, Ford, Samsung, AirBerlin, BASF. TYPO3 is credited to be highly flexible and can be extended

According to Touchpoints’ report, currently 2.1 Billion people worldwide own a smartphone. Adults aged 25 plus use their phone approximately 264 times a day, which includes texting and calling. For people aged between 15 and 24 that number rises to 387 time a day. If the average sleeping time for

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape.  Global digital spending on the format is expected to increase by more than 30% this year.  Only US advertisers invest almost $10 billion in video advertisement in 2016. Marketer’s expects mobile advertising